Proper Early Childhood Development (ECD) has the power to change the course of a life - and, in so doing, uplift the fabric of South African society, piece by piece. The early years of childhood lay the foundation for intellect, personality and social behaviour as an adult. The GROW with Educare Centres project is transforming a myriad of lives, using the principles of microfranchising and social enterprise.

Access to ECD in marginalised communities in South Africa is among the most fundamental challenges facing the country’s development. GROW with Educare Centres was established in 2013 to address this problem.

The project is run by GW Foundation (a nonprofit organisation) with the aim of upgrading existing childcare centres in low-income areas.

The principals and teachers are thoroughly trained and provided with a full curriculum, operating system, teachers’ guides, daily programmes, educational materials, toys, equipment, posters, books, policies and procedures, business skills and mentorship (a ‘school in a box’). The quality, consistency and performance of each centre are ensured with structured due diligence and ongoing support and monitoring.

Brief introduction to GROW with Educare Centres

 clothing bank logo

The GROW with Educare Centres project was incubated by a partnership between The Clothing Bank and Grow Learning Company. Both partners have a deep understanding of the core components required to establish successful, self-sufficient, independent business owners who are able to provide quality education.

What do we do?

Microfranchising adapts the proven principles of traditional franchising (one of the most successful business network models around) to suit the needs of small businesses in low-income communities.
Our model
The design of this microfranchise involves an end-to-end business model. This model encompasses investment in infrastructure, training of the franchisee and intensive monitoring and support.
Our vision and mission
To develop a national brand of quality, inspirational, fee-paying Early Childhood Development centres in low-income areas for children between the ages of 2 and 5 years.






Why get involved?

  • You will benefit impoverished communities using a microfranchising model that has been proved to be effective and sustainable. Our track record so far shows that the model is working well.
  • Ultimately you will help to alleviate poverty in South Africa. In the long term, more children will matriculate, study further, obtain employment and support their families.
  • If you are passionate about education, it has been proved that there will be a greater return on your investment if education is focused at an early childhood level rather than at a later stage.
  • According to UNICEF, monetary investments in Early Childhood Development can yield returns 4 to 5 times higher than the amount invested, sometimes higher.
  • You will gain brand recognition through a rewarding social responsibility project.


Contact Us

Cape Town

31 Thor Circle
Viking Place


Sheilah Chikoki
Regional Implementation Manager


272 Umbilo Rd,
Bulwer, Durban


Tara Rosser
Regional Implementation Manager


50 Tsessebe Cresent
Corporate Park South


Shireen Miller
Regional Implementation Manager